Strategist. Analyst. Entrepreneur.
Asha is the Founder and Creator of INK, a digital marketing consultancy that enables the education, awareness and appreciation of good food through the services of Fork Spoon Knife, Asha Photography and FOODLY.
As an independent consultant, she designs and implements marketing campaigns for food and leisure brands. She has been the lead content designer, for national and international consumer retail clients, styling and creating visual layouts for promotions. A key social influencer, she has a reach of over 250K across Pinterest, Instagram, Twitter, Facebook and personal blog.
She edits and publishes NOURISHED magazine, a seasonal and quarterly food magazine with international distribution. As a feature journalist she writes various culinary and travel articles for The Daily Meal, Redbook Magazine, Spenser Magazine.
She is a self-taught cook and writes a well-acclaimed food and photography blog, Fork Spoon Knife, where she shares her personal food adventures. Her recipes and photography has been featured in publications by Hearst, Condé Nast and Huffington Post, Honest Cooking as well as international media.
She has been interviewed by Mashable about entrepreneurship and been featured on Good Food Jobs.
Prior to launching her ventures, she was a Wall Street analyst with several years experience in business and financial strategy and sales. She has an MBA in Finance and Strategy and an undergraduate degree in Engineering.