Natural disasters happen time and again, but always take us by surprise and jolt our everyday lives by bringing into stark reality the transience of the today and now. Yet, catastrophic events bring out the best in human spirit, Hope, Love, Generosity… it’s resilience allows for rebirth and rebuilding long after the destructive event has left its indelible mark on land and in the hearts of the people.

During times of duress, many of us turn to food for comfort and all of us food bloggers, are gifted in some way to provide that comfort to those in need. I wanted to help the relief effort and thought that using our passion for food to raise awareness and funds would be a great way of helping and hence the idea of an auction was born.
In an effort to lend a helping hand (humble as it may be) and in support of the perseverance of human spirit, a small group of international food bloggers have come together to put their passion for food to a charitable cause.
The International Food Bloggers Auction for Japan is a contributive effort from these bloggers to raise funds for the Japanese Red Cross Society towards their disaster relief efforts. Each blogger has pledged an item that will be auctioned to be sold to the highest bidder.